FRACTIONAL PR
SERVICES

Senior PR Leadership. Scoped to What You Need.

 Some brands need more than an agency. They need a senior communications leader embedded inside the business – someone who owns the strategy, the relationships, and the outcomes. 

That is what Fractional PR at First and Last PR looks like. 

Schedule a Consultation

This Is Not Agency Work.

Agencies execute campaigns. A Fractional PR Director or Chief Communications Officer from First and Last PR owns the communications function – strategy, relationships, outcomes.

A PR Agency A Fractional PR Leader
Executes your brief Builds your overarching strategy
Manages external deliverables Owns internal and extrenal outcomes
Account team learns your brand Brings 10+ years of deep beauty & lifestyle relationships
Operates as an external vendor Acts as embedded executive leadership
Accountable to monthly outputs Accountable to your long-term business goals

Traditional agencies execute campaigns. Fractional PR leadership integrates directly into the business, aligning communications strategy with executive visibility, brand positioning, partnerships, and growth.

This is the difference between outsourcing PR and embedding communications leadership.

WHAT FRACTIONAL PR ACTUALLY LOOKS LIKE

Focus Area Fractional PR Director / CCO Traditional PR Agency
Organizational Placement Embedded Insider: Functions as a part-time member of your internal executive team, sitting directly alongside the CEO/CMO. External Vendor: Operates at arm's length; managed via account managers and structured client-facing updates.
Strategic Focus Strategic & Holistic: Owns the high-level corporate narrative, board alignment, investor relations framing, and risk management. Tactical & Execution-Focused: Focuses heavily on campaign outputs, writing press releases, building media lists, and pitching.
Accountability Business Growth: Responsible for overarching business outcomes, brand preservation, and long-term equity. SLA Deliverables: Accountable to a strict Service Level Agreement (SLA) and specific campaign scopes.
Team Management Direct Authority: Can manage, audit, and direct your internal junior staff, or even oversee and optimize your other external agencies. Internal Management Only: Manages their own agency staff assigned to your account; cannot directly direct your internal employees.

We built the Fractional PR Director and Chief Communications Officer for you. You know what good PR looks like – you just don’t have the senior bandwidth to make it happen.

Fractional PR Director

Strategy, launches, media relationships, and events - without the full-time cost

What We Do

We handle PR strategy and annual editorial planning, media pitching and relationship management, and full launch management from pre to post. On the events side, we execute press events and curate editor breakfasts. We also provide in-house team oversight and direction, and manage external agency relationships on your behalf.

Who It's For

This tier is built for indie beauty brands with an in-house team that needs senior direction, and for brands in transition — whether that's post-agency, pre-hire, or gearing up for a major moment. It's also the right fit for founders who are ready to hand off pitching and step into a more strategic relationship with press.

Engagements

Monthly retainer - strategic or embedded, 90-day launch sprint, Standalone editor breakfast or press event, Hourly advisory
Let's talk

Fractional Chief Communications Officer

The full communications architecture of your brand - narrative, investor relations, crisis, and executive positioning.

What We Do

We build brand narrative architecture and handle executive and founder positioning — spanning thought leadership, speaking engagements, bylines, and podcast placement. We also manage investor and fundraising communications, and provide crisis communications support including protocol development and real-time counsel. Across all functions, we oversee agencies and vendors to ensure communications are aligned, and we support acquisition and exit communications as well as board and investor reporting.

Who It's For

This tier is built for funded brands preparing for a raise, a major retail partnership, or an acquisition conversation, and for brands navigating a high-stakes moment — whether that's a crisis, a rebrand, or a leadership change. It's also the right fit for PE-backed or acquired brands that need communications leadership during a transition, and for founders who are actively building their personal industry authority.

Engagements

Monthly retainer - strategic or embedded CCO, Crisis communications - immediate response, Investor and fundraising narrative package, Acquisition prep package, Executive thought leadership retainer, Hourly advisory
Let's talk

We offer three membership tiers based on where you are in your brand journey and what you’re trying to accomplish. Whether you’re launching something new, building momentum around a campaign, or planning for long-term growth, there’s a path that fits. 

Why First and Last PR

  • We started on the other side of the inbox. 

Our founder began her career as a beauty editor and has worked in-house running global marketing and communications for a cult favorite luxury skincare brand. We know how editorial decisions are actually made – and we bring that perspective to every engagement. 

  • We work at every level.

From emerging indie founders to global prestige labels. Our clients have been featured in Vogue, Harper’s BAZAAR, Allure, GQ, The Wall Street Journal, and O, The Oprah Magazine. 

  • You work directly with senior leadership. 

No junior account teams. The strategist who builds your communications plan is the same person executing it. That is the boutique advantage. 

  • We live in the categories we serve.  

Beauty, grooming, lifestyle, and founder-led brands – including our work as Agency of Record for WBEC Metro NY and Greater DMV. Deep fluency in media, retail ecosystems, and the cultural moments that define these categories. We do not need time to get up to speed. 

Frequently Asked Questions

How is this different from a traditional agency retainer?

A retainer delivers PR services. A fractional engagement delivers PR leadership. We own strategy and outcomes, not just tasks.

What is the minimum commitment?

Retainer engagements begin with a 90-day period and require a minimum three-month commitment. Project and crisis work is scoped individually.

What size brand is the right fit?

The Fractional PR Director tier is built for brands between $1M–$10M. The CCO tier is for brands at $10M+ or any brand navigating a high-stakes moment - a raise, an acquisition, or a crisis. Not sure which fits? Schedule a call and we will tell you honestly.

Can a fractional engagement lead to a full retainer?

Yes - and it often does. Many fractional clients transition into full-service relationships as their business grows.

How quickly can an engagement begin?

Retainer engagements typically begin within two to three weeks of signing. Crisis work begins immediately.