The Pioneers of Luxury Meets Science in Skincare
3LAB is a global leader in high-tech skincare, renowned for merging beauty with science to deliver cutting-edge skincare innovations. Their product line focuses on high-end, anti-aging solutions that produce tangible results, addressing a wide range of skin concerns, from environmental damage to fine lines and wrinkles. 3LAB has earned acclaim for its breakthroughs in the beauty industry, particularly for products like the Super “h” Serum and Super Cream.
3LAB has not only introduced groundbreaking products to the beauty industry but has also garnered accolades and attention from reputable sources, including Allure magazine, where their Super “h” Serum received the prestigious “top splurge” award. Their Super Cream, equipped with cutting-edge “smart” technology, strategically delivers antioxidants and collagen/elastin-producing peptides to rejuvenate the skin.
Born from a vision to create the ultimate anti-aging skincare range, 3LAB is adored by beauty editors, celebrities, and skincare experts worldwide, making it synonymous with luxury and scientific excellence in skincare.
Working as the director of global marketing and communications prior to opening First and Last PR, it was important to our founder to take a personal approach to all outreach efforts, targeting both national and regional markets with vigor. This approach included engaging with key press and influencers (before they were welcomed at the front row of NYFW shows) to invite them into our office for VIP tours of the 3LAB laboratory and manufacturing facility to establish a more intimate connection with them and to share a behind the scenes look at the brand, arrange for founder and chemist interviews and provide insight into what it’s like to create cutting edge skincare products.