THE LIP BAR
Leading beauty company, The Lip Bar Inc., raises $6.7 million to expand its house of brands, becomes largest Black-owned beauty brand in Target
Award-winning beauty company The Lip Bar Inc. houses two innovative brands; TLB Beauty, the 10-year-old innovative, clean beauty brand, and thread beauty, a newly launched, gender-neutral, Gen Z-focused, BIPOC beauty brand, thread beauty.
First and Last PR was selected by The Lip Bar to serve as its agency of record in September 2022 and immediately began to strategize ways to expand the brand’s voice and position TLB as a beauty industry disruptor and a household name. With the completion of a Series A funding round resulting in an oversubscribed amount of $6.7M, we began to write the press release and focus on media exclusives and story angles. Within less than two weeks, we secured an exclusive Founder interview with Women’s Wear Daily (WWD) to coincide with the public announcement.
Launched in 2012 by Founder and CEO Melissa Butler with just one bold collection of homemade lipsticks, The Lip Bar is a pioneering vegan, cruelty-free, non-toxic and intentionally inclusive maximum impact, minimal effort beauty brand. The Lip Bar now offers 26 SKUs of easy-to-apply, solution-oriented products and innovative tools, all individually developed to perfection.
Founded and led by women of color, The Lip Bar continues to expand its range of products, thoughtfully and intentionally designed for women of color. Tapping into its customer needs and on the forefront of representation for all, the brand has created a niche for itself with its popular ‘Fast Face’ product bundles. Today, TLB is available nationwide in major retailers including Target and Walmart stores along with their Flagship TLB Store in Detroit.