You’ve built something remarkable. Now it’s time for the right people to know about it.
The First and Last PR Indie Collective is a membership program designed for indie beauty and lifestyle brands that need strategic PR to fuel growth. This isn’t about vanity metrics or one-off placements, it’s about building the media relationships, brand credibility, and sustained visibility that turn emerging brands into household names.
We’ve spent years working with Fortune 100 companies and indie brands like yours. We know what it takes to compete at the highest level, and we bring that same rigor, expertise, and media access to indie brands who are serious about scaling. The difference? You’ll work directly with our team, receive personalized strategy, and get the kind of focused attention that gets lost at larger agencies.
When you join The First and Last PR Indie Collective, you’re not just getting PR services, you’re gaining a strategic partner who understands how to position your growing brand, tell your story, and open doors that would otherwise stay closed.
We offer three membership tiers based on where you are in your brand journey and what you’re trying to accomplish. Whether you’re launching something new, building momentum around a campaign, or planning for long-term growth, there’s a path that fits.
For brands that are: Introducing a new product, entering a new market, or testing whether PR is the right growth channel before making a longer commitment.
What you’ll achieve: A polished media foundation, initial press outreach, and clarity on whether PR is generating the traction you need to scale.
What’s included:
For brands that are: Building momentum around a specific campaign, expanding a product line, or pushing into a new season with sustained media presence.
What you’ll achieve: Consistent visibility over two quarters, refined messaging based on what’s resonating with the media, and stronger relationships with key editors and journalists.
What’s included:
For brands that are: Ready to commit to long-term visibility, establish authority through awards and editorial relationships, and integrate PR into their annual growth strategy.
What you’ll achieve: Year-round media presence, award recognition that builds brand credibility, direct access to editors through exclusive events, and a strategic PR foundation that positions your brand for the next level.
What’s included:
You’re working with insiders.
Our founder is a former beauty editor. We’ve sat on the other side of the inbox, we know what makes editors say yes, and we’ve built the relationships that matter. When we pitch your brand, it’s coming from someone the media already knows and trusts.
You’re not competing with 50 other clients for attention.
We intentionally keep our membership small so every brand gets the strategic focus they deserve. Your success is our success, and we treat it that way.
You’re getting enterprise-level strategy without enterprise-level bureaucracy.
We bring the same discipline, media intelligence, and results-driven approach we use with Fortune 100 clients, but you’ll actually know the people working on your account, and we’ll move at the speed your business demands.
You’re gaining access, not just coverage.
PR isn’t just about seeing your name in print. It’s about building relationships with the journalists and editors who can amplify your story for years to come. We open those doors and help you walk through them with confidence.
Glam House Media Day
All members are invited to attend our curated media events where indie brands meet press in an intimate, elevated setting. These aren’t crowded trade shows or transactional meet-and-greets, they’re thoughtfully designed experiences that give you real face time with the editors and journalists who cover your space. Come prepared to tell your story, showcase your products, and build relationships that last well beyond a single pitch.
Annual Virtual Editor Pitch Event (12-month members only)
Once per year, we host an exclusive virtual pitch session where our 12-month members present their brands directly to a curated group of editors. This is your chance to speak directly to decision-makers, answer their questions in real time, and create opportunities for features, partnerships, and ongoing editorial relationships that go far beyond what’s possible in a cold pitch.
If you’re an indie beauty or lifestyle brand that’s ready to grow, and you’re willing to invest in the kind of strategic PR that actually moves the needle, we should talk.
The Indie Collective is designed for indie beauty and lifestyle brands that are retail-ready or actively scaling. You should have a compelling product, a clear brand story, and the capacity to fulfill orders if media coverage drives demand. If you're still in the early ideation phase or working on production, we recommend waiting until you're ready to take full advantage of press opportunities.
We build a customized media list of 50 top outlets based on your brand's category, target customer, and goals. These are publications, podcasts, and platforms where your audience is already engaged, not vanity placements that look good but don't drive results. For 12-month members, we add five additional niche outlets based on your specific requests.
That's exactly who this program is for. Many of our members have never invested in PR before joining The Indie Collective, and we guide you through the process from day one. We'll help you understand what makes a strong story, how to position your brand for the media, and what to expect as coverage starts to build.
Yes. For most media opportunities, editors and journalists will want to experience your product firsthand before featuring it. We'll let you know when samples are needed and coordinate logistics on your behalf.
All memberships automatically renew on a 12-month basis. If you start with a 3-month or 6-month membership and want to continue, your next term will be 12 months. This allows us to build deeper relationships with the media on your behalf and create sustained momentum for your brand.
We require completion of your initial commitment period (3, 6, or 12 months). After that, you can choose not to renew, but we don't offer mid-term pauses or cancellations. PR is a long game, and consistency is what drives results.
PR timelines vary depending on editorial calendars, story angles, and media cycles. Some brands see coverage within the first month; others build momentum over several months. What we can promise is strategic, consistent outreach to the right people with compelling angles designed to get attention.
We're always happy to discuss additional services like influencer partnerships, social media strategy, event production, or executive positioning. Many of our Indie Collective members eventually transition to full-service clients as their businesses grow and we're here to support you at every stage.
![Glamour, 11.12.23, LaBomme[28]](https://firstandlastpr.com/wp-content/uploads/2025/01/Glamour-11.12.23-LaBomme28-768x1086.png)
