From Stylist to Cult Favorite Luxury NailCare Brand and Studio
With a long-wearing, durable formula made to last and help strengthen the nails, Pear Nova nail lacquers and gels are the perfect blend of function and fancy. The nail color and care company, founded by licensed esthetician Rachel James, is vegan-friendly, PETA certified, and 10-free – meaning that the polishes contain zero formaldehyde, formaldehyde resin, camphor, toluene, and dibutyl phthalate DBP for a risk-free manicure and pedicure. Through our targeted outreach and creative strategies, we were able to execute direct editor meetings, manicure deskside appointments, participation in events including New York Fashion Week, strategic partnerships and expertly executed creative editor mailings to connect the brand with top editors, producers and other media professionals.
Recently, Pear Nova expanded into the gel polish realm with its Pear Nova Gel Lacquer Collection and opened the Pear Nova Nail Studio & Beauty Lounge in Chicago bridging the gap between beauty and community with luxury services and a space for artistic creativity requested by brand fans and loyal customers. Pear Nova shades may be purchased in store at the Pear Nova Studio, or online at http://www.pearnova.com.