We’re the communications partner that global brands and scaling retail-ready companies turn to when the stakes are high and the strategy matters. Our team brings decades of combined experience from both sides of the table – as beauty editors, brand strategists, corporate communications leaders, and agency veterans – giving us a dual perspective that others can’t replicate. Every client works directly with senior strategists who have spent their careers in beauty and lifestyle communications, delivering the sophistication and strategic depth of a global network with the agility and accountability of a specialized firm. Whether you’re navigating enterprise transformation, scaling into prestige channels, or launching category-defining products, we bring the insider knowledge, strategic counsel, and measurable results that ambitious brands require. We don’t chase trends or inflate metrics. We deliver big results with boutique energy and measure success the same way you do: by business impact.
We secure strategic media coverage in the publications and platforms that shape consumer behavior, influence retail buyers, and build lasting brand equity in beauty and lifestyle. Our team’s media background gives us insight into how editorial, retail, and cultural decisions are actually made, allowing us to build communications programs that don’t just generate visibility, they influence purchase intent, retail interest, investor attention, and competitive positioning. From corporate storytelling and executive positioning to product launches and retail-driven PR, we develop messaging frameworks and integrated strategies that deliver measurable business outcomes. We align on clear KPIs from day one and prioritize quality over volume, strategic placements over press release distribution, and influential partnerships over vanity metrics. Whether you’re navigating a launch, managing transformation, or entering new markets, our proven expertise across award-recognized campaigns and high-stakes brand initiatives means your strategy is informed by what actually resonates with media, influences buyers, and builds sustainable success.
Beauty and lifestyle aren’t side verticals for us, they’re our sole focus, giving us deep understanding of the regulatory landscape, competitive dynamics, retail ecosystem, and media relationships that define success in this category. You work directly with seasoned strategists who have built their careers in communications and brand building, not junior account teams, ensuring the strategic clarity and decisive execution that complex brand challenges require. We deliver the sophistication and measurable outcomes that global brands expect with the speed, partnership, and precision that only a specialized firm can provide, no bureaucracy, no layers, just strategic thinking and flawless execution. Our media background means we maintain genuine relationships with the editors, journalists, buyers, and industry leaders who shape conversations, and we know how to capitalize on them strategically. Every engagement begins with deep understanding of your business objectives and competitive landscape, building custom strategies that align with your growth stage and market realities. We act with urgency while maintaining strategic discipline, and we align on clear KPIs from the start, reporting against business outcomes that actually matter: media impact, stakeholder influence, commercial results, and long-term brand equity.
Stephanie Scott-Bradshaw began her career as an inquisitive beauty editor.
Stephanie secures her first press hit while working as Global Director of Marketing and Communications. The story was the cover story of the business section of the Bergen Record.
Hosting facial events and editor meetings at Barneys New York.
Stephanie featured in The Blay Report for her public relations and marketing work
Stephanie was recruited to work with Grammy Award-Winning Musician, Actor and Philanthropist Usher for his OMG Tour
Stephanie founds First and Last PR
First and Last PR secures industry praise, recognition and partnerships for our clients.
First and Last PR uses global expertise to help strategize and launch brands Stateside.
First and Last PR continues to bring top public relations and digital marketing to deserving clients.