case study
The Pioneers of Luxury Meets Science in SKincare
Overview
3LAB is a global leader in high-tech skincare, known for merging beauty with science in high-end, anti-aging products like the Super "h" Serum and Super Cream. After two prior PR agencies failed to deliver results, First and Last PR was brought in to relaunch the niche luxury brand, rebuild owner confidence in PR, and reposition 3LAB as a category leader in scientific luxury skincare.
0
Press Hits
0
Global Store Trainings
$0B
Monetary Value
As Seen In
Our Approach
First and Last PR took a personal, high-touch approach to outreach, inviting key press and influencers behind the scenes at 3LAB's laboratory and manufacturing facility to build a more intimate connection to the brand and its science.
- Hosted quarterly VIP facial events at Barneys New York, giving editors and VIP customers a firsthand introduction to the brand and immediate product feedback
- Ran behind-the-scenes lab tours as part of an open-door media policy, enabling interviews and filming with top press on the brand's formulation and manufacturing story
- Conducted in-store staff trainings before opening hours on 3LAB's technical ingredient story, then used the rest of the day for editor meetings and story development
- Partnered with beauty and skincare influencers, inviting them into the lab to experience the science behind the products firsthand
- Aligned the launch calendar with press and editorial calendars to secure long-lead feature coverage
