case study
“Shades and Shine” Pop-Up Event: Engagement Through Strategic Partnerships.
Overview
Sunglass Hut, a global leader in eyewear, enlisted First and Last PR to manage public relations, influencer management, event production, graphic design and strategy for its first ever Shades and Shine pop-up event. The event generated 160 organic social media placements, reached an audience of 6.8 million followers, and secured coverage across 217 national and regional press outlets.
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Organic Social Media Placements
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Audience Followers
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National & Regional Press Outlets
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Our Approach
First and Last PR combined strategic partnerships, targeted press outreach and experiential design to deliver Sunglass Hut's first pop-up activation.
- Partnered with Howard University alumni and culturally resonant brands to align with the event's homecoming theme
- Filled RSVPs to capacity and built a waitlist through targeted PR and influencer coordination
- Secured a 798M total UVM press reach, with coverage on Yahoo! Finance, Washingtonian and The PR Net
- Delivered a cohesive brand experience across signage, digital assets and in-store activation
