case study

Two Cities. Two Weeks. One Movement. 

WBEC Case Study

Overview

WBEC Metro NY and Greater DMV engaged First and Last PR to build momentum for two back-to-back Women Mean Business Summits, held two weeks apart in NYC and the Greater DMV, and to position the organization as a national thought leader on women's entrepreneurship and economic equity. The campaign generated 570+ press hits, 186.18M unique monthly views and $1.72M in earned media value, landing WBEC leadership in Forbes and Reuters as authoritative voices well beyond event day.

Practice Areas

  • Multi-phase media relations strategy
  • Press release development and national distribution
  • Targeted regional media pitching
  • On-site PR presence and speaking engagement
  • Post-event story pitching and pipeline management
  • Leadership profiling and executive media placement
0+
Press Hits in March 2026
0M
Total Unique Monthly Views
$0M
Earned Media Value

As Seen In

Publication 1
Publication 2
Publication 3
Publication 4
Publication 5
Publication 6
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Publication 8

Our Approach

First and Last PR built a three-phase strategy to create momentum before the summits, amplify visibility in the room, and sustain editorial attention long after the final session ended.

  • Led with a national press release that generated 570+ pickups across Yahoo! Finance, The Street and KTLA-TV
  • Secured calendar listings and event features in NJ Monthly, Washingtonian, Baltimore Magazine and Washington Informer, tailored to each market
  • CEO Stephanie Scott-Bradshaw took the stage at the NYC summit to deliver a featured learning session rooted in the agency's own WBENC certification journey
  • Pivoted post-event to secure a Forbes feature for COO Leandra Joseph and a Reuters interview for board member Wendy Shen
WBEC Summit Photo 1
WBEC Stage Photo 2
WBEC Photo 3