Services

Our Approach:​ Big Results Delivered with Boutique Energy

Three principles that guide every partnership, campaign, and conversation. ​

Strategic Clarity ​

We cut through the noise to identify what truly matters, then build strategies that deliver measurable business outcomes, not vanity metrics. Every initiative is tied to your commercial objectives from day one. ​

Creative Precision ​

This is where creativity meets purpose. Every campaign, event, and story is designed with intentionality, where strategic thinking and flawless execution combine to amplify impact and drive results. ​

Insider Access ​

Our team’s media background and industry experience give us a competitive edge. We understand editorial priorities, industry dynamics, and what it takes to break through, because we’ve built our careers at the intersection of media and communications. ​

Public Relations

Strategic storytelling that builds reputation, drives visibility, and supports business growth. First and Last PR earns coverage that matters, shaping perception, elevating leaders, and moving markets through high-impact communications built for beauty and lifestyle brands.

MEDIA RELATIONS & EXECUTIVE VISIBILITY

We secure high-impact media placements while elevating founders and executives as credible industry authorities. Through targeted outreach, thought leadership, and strategic storytelling, we ensure both brand and leadership remain top of mind, culturally relevant, and trusted.

LAUNCH PROGRAMS & CORPORATE COMMS

We orchestrate strategic launch moments and major brand milestones that build narrative and drive consideration. Our corporate communications approach protects reputation, strengthens credibility, and brings clarity to business shifts, announcements, and high-stakes moments.

EXPERT PARTNERSHIPS & AUTHORITY BUILDING + IMPACT MEASUREMENT

We develop expert collaborations that translate technical benefits into consumer trust and reinforce category leadership. Every initiative is paired with outcome-focused measurement, ensuring that communications directly support visibility, retail performance, and long-term brand growth.

EVENTS & SPONSORSHIPS​

Every experience is an opportunity to deepen relevance, create impact, and move audiences to action. From launch activations to cultural moments, we create experiences that deliver presence and purpose, without excess, and always with measurable value.

EVENT STRATEGY & PRODUCTION & EXECUTION

We develop event concepts rooted in brand objectives and measurable ROI, then execute them with seamless planning and flawless delivery. Our team manages every detail, from logistics and creative direction to compliance, risk management, permissions, giveaway requirements, and brand safety.

SPONSORSHIP DEVELOPMENT & EXPERIENTIAL SAMPLING

We build strategic sponsorship programs that align with brand values, amplify visibility, and drive consumer engagement. Through curated experiential sampling, we put product in the hands of the right audiences, creating authentic touchpoints that strengthen brand trust and spark discovery.

RESULTS ANALYSIS

We evaluate performance with clarity, understanding what worked, why it worked, and how to amplify it. Every insight informs future strategy, ensuring each activation drives stronger awareness, engagement, and business impact.

Social Media & Influencer Marketing

Intentional influence that builds authority, drives engagement, and supports real business results. We focus on authentic connection and measurable impact, not vanity metrics, to help brands grow with clarity, consistency, and credibility.

STRATEGY & PLANNING & CONTENT PRODUCTION

We build focused content frameworks that spark engagement and strengthen brand narrative, paired with smart, scroll-stopping creative built for today’s social platforms. Every asset and message is crafted with purpose, reinforcing relevance and driving performance.

LISTENING & ANALYTICS + CAMPAIGN STRATEGY

We use data-driven insights to understand audience behavior, competitive shifts, and cultural trends, informing campaigns that deliver measurable ROI. Our strategic partnerships are rooted in authenticity, alignment, and business impact.

ACTIVATION MANAGEMENT

We manage every detail of influencer and social activations with compliance, safety, and performance at the forefront. From FTC and SAG-AFTRA requirements to talent vetting and brand protection protocols, we ensure flawless execution and clear, measurable outcomes.

Rapid Content Systems

Always new. Always visible. Always on-brand. We deliver strategic content velocity without sacrificing quality, consistency, or brand integrity, built for brands that need to move at the speed of culture.

MICRO-CONTENT ARCHITECTURE & AGILE PRODUCTION WORKFLOWS

We build short-form content systems designed for sustained visibility and ongoing brand presence across platforms. Our agile production workflows enable fast-turnaround creative that responds to cultural moments and business priorities without approval bottlenecks.

SCALABLE STORYTELLING

High-volume output managed through streamlined processes that maintain brand consistency and strategic intent.​

PERFORMANCE-DRIVEN ITERATION​

Test, learn, optimize. Built for brands that move at market speed and measure what matters.​

Risk Mitigation

Safeguarding reputation in real time. We provide proactive monitoring, rapid response, and built-in compliance systems that protect brands from misinformation, regulatory risk, and reputational threats, before they escalate.

CRISIS MONITORING & RESPONSE + MISINFORMATION MITIGATION

We deliver real-time surveillance and rapid deployment protocols that identify threats early and mobilize immediate action. Through expert-driven myth-busting and narrative correction, we protect brand credibility and reinforce consumer trust in high-pressure moments.

COMPLIANCE MANAGEMENT

We integrate FTC regulations, platform policies, talent agreements, and regulatory requirements directly into workflows, ensuring brand safety is embedded from the start, not treated as an afterthought.

REPUTATION INSURANCE

We build strategic safety nets that protect brand equity during launches, partnerships, collaborations, and major visibility moments. Our approach ensures brands stay resilient, trusted, and insulated from emerging risks.